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Info Banner Animation for Meesho
My Contribution
Ideation
Illustration (both 2D & 3D)
Animation
Team
Meesho Superstore
Year
2022
Ideation
In addition to its fashion products, Meesho will launch an app for grocery shopping. With the pickup model, users can order grocery products online and collect them from nearby stores at much lower prices.
Objective
Since pick up from store is a new concept to the users in current store to door scenario. So it has to be communicated through a pop up banner once user install the app.
3 Value props need to be communicated through this creative,
1. Lowest Price.
2. Directly From Farmers.
3. Next Day Pickup.
Sketch
1st Draft of the illustration
One character is the store guy, and the other is the user.
Story Line
The storyline that i initially planned is
1. User places an order and the order is discounted at much cheaper price.
2. User opens the door and walk few steps to collect order from nearby store.
3. Finally she walks back home happily with her package.
but... the missing communication that i got missed out here is,
1.If the user places an order at 5pm then it gets delivered to them by next day morning.
2. The grocery is coming directly from farmers.
To fix the above 2 miscommunication, there should be a farmer and truck delivering it to the store.
Final Illustration
Animation
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